Apple had a very nice holiday, thank you very much. CEO Tim Cook had predicted record numbers back in October, when he forecast $37 billion in revenue and earnings of $9.30 a share. Analysts figured Apple would come in somewhere between $35.3 billion and $41.8 billion, with earnings between $8.88 and $11.45 a share. It turns out everyone was wrong, and not by a little bit. For their 2012 1Q (October through December of 2011) Apple had record revenue of $46.3 billion and earnings of $13.87 per share.
Here's the important sales numbers for the main products:
37.04 million iPhones (+128% unit growth over last year's 1Q)
15.43 million iPads (+111%)
5.2 million Macintoshes (+26%)
15.4 million iPods (-21%)
International sales accounted for 58% of the quarter's revenues. Note that iPod sales are shrinking, but clearly the growth in iPhone sales is more than enough to account for that. As for Apple TV, it managed to sell 1.4 million units, which totals out to 2.8 million units for the year. Not bad for a hobby.
Apple's stock surged in after-hours trading on the news, reaching more than 32 points higher than the close, giving Apple a market value of roughly $412 billion making it more valuable than Exxon. Apple's quarterly profit is the second highest on record from a US company, surpassed only by Exxon's $14.8 billion quarter in 2008.
When you look at hardware sales, iPhones are selling at a rate of over 12 million per month. Apple said they could have sold more, but they were constrained by supply. Apple is selling over 5 million iPads per month. An average month for the best-selling console, the Xbox 360, is about 300,000 units.
Cook was bullish about the future, too:“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Cook. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.” Which means we can probably expect those numbers to not only continue at that level, but get better.
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