“Origin is focused on providing choice to consumers and the games they play,” said Craig Rechenmacher, Vice President of Business Development and Marketing for Origin at EA. “From blockbuster franchises to high-quality independent titles, we’re bringing the industry’s best content to one place. We’re excited to welcome new partners and a diverse new line-up of titles to Origin today.”
“The digital versions of Rift have seen incredible success, and Origin offers an ideal direct-to-consumer avenue for gamers interested in experiencing the rich world of Telara,” said Jim Butler, Trion’s Senior Director of Global Marketing. “Origin has established itself as a destination for top titles currently available in the evolving digital marketplace, so it’s definitely a place that Trion wants to be.”
These addition mark another step in Origin becoming a valid competitor to Valve’s Steam service. Currently, Origin is lacking a concentrated indie presence, while Steam has proven to be an integral part to small developers hoping to reach an audience. Can EA catch up?
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